Frequently Asked Questions

NorCal Auto Co is a Bay Area automotive platform built to connect enthusiasts who share a passion for modifying track, drift, and show builds. We showcase quality performance vehicles, source trusted performance parts, and support the culture that brings the car community together. 

NorCal Auto Co was founded by Misha Kapil, who has spent over 12 years working in the automotive industry and enthusiast community. She began her career after completing certification as an ASE Master Technician and quickly became deeply involved in both the technical and cultural side of the car world.

Before starting NorCal Auto Co, she founded and operated BAMZ (Bay Area Motorz + Bay Area Meetz), an enthusiast dealership and automotive community platform that hosted large Bay Area car shows and events while building an online audience of more than 15,000 enthusiasts.

She later went on to work across several high-performing Bay Area dealerships, gaining experience in service, used car operations, and sales management. During that time she contributed to teams at nationally recognized stores including the #1 Acura dealer in the nation, the #1 BEV dealer in the world, the largest Cadillac dealer in California, the #1 CPO BMW dealer in the western region, and helped open Mini of San Francisco.

NorCal Auto Co was created to bring together everything she has learned from the dealership world and the enthusiast community — building a brand centered around Northern California car culture and the people who make it what it is.

NorCal Auto Co focuses on high-quality automotive products that enthusiasts actually use. This includes performance parts, project car accessories, tools, automotive merchandise, and other curated products designed for builders, drivers, and collectors.

Rather than offering thousands of random products, we focus on quality, trusted brands, and parts that enthusiasts are proud to run on their builds. We do the research for you.

Yes. As the company grows, NorCal Auto Co plans to expand into enthusiast vehicle acquisition and sales, focusing on modified cars, collector vehicles, and unique builds rather than traditional dealership inventory. 

Currently operating through wholesale dealer partnerships.

Yes. NorCal Auto Co works with the most trusted distributors, artists, and builders to provide high-quality products to the enthusiast and sourced within our local community.

Submit an email or contact form to connect.

NorCal Auto Co is based in Bay Area, California and proudly serves the community.