FREQUENTLY ASKED QUESTIONS

NorCal Auto Co is a Bay Area based performance car and parts dealership built to connect enthusiasts who share a passion for modifying, building, and enjoying track, drift, and show builds. We showcase quality performance vehicles, source trusted performance parts, and offer curated automotive services. 

This includes aftermarket parts, accessories, garage essentials, custom apparel + merchandise, vehicle sourcing and consulting services, we help enthusiasts find the right vehicles, products, and resources for their builds while supporting the culture that brings the car community together. 

YES. Through our industry connections and automotive knowledge, NorCal Auto Co can assist with sourcing specific parts, products, vehicles, and custom requests. 

Contact us with your needs and we’ll help find the right solution. 

YES. Currently operating through wholesale dealer partnerships.

We are a licensed dealership in the state of CA.

As the company grows, NorCal Auto Co plans to expand into retail enthusiast vehicle acquisition and sales, focusing on modified cars, collector vehicles, and unique builds rather than traditional dealership inventory. We provide consulting services as well.

We focus on high-quality automotive products that enthusiasts actually use. This includes performance parts, project car accessories, garage essentials, custom apparel + merchandise, and other curated products designed for builders, drivers, and collectors.

Rather than offering thousands of random products, we focus on quality brands and products that enthusiasts can trust and are proud to run on their builds. We research, source, and curate products to make it easier for enthusiasts to find the right gear for their cars.

Yes. NorCal Auto Co works with only the most trusted distributors, event hosts, artists, and builders to provide high-quality products to the enthusiast and sourced within our local community.

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NorCal Auto Co was founded by Misha Kapil in 2025, who has spent over 12 years working in the automotive industry and enthusiast community. 

She began her career after earning ASE Master Technician certification and quickly became involved in both the technical and cultural side of the car world. Before starting NorCal Auto Co, Misha founded and operated BAMZ (Bay Area Motorz + Bay Area Meetz) from 2017–2020, an enthusiast automotive community that hosted large Bay Area car shows and events while building an online audience of more than 15,000 enthusiasts.         

Misha later went on to work across several high-performing Bay Area dealerships, gaining experience in service, used car operations, sales management, and exotic car showroom operations. Throughout her automotive career, she contributed to teams at nationally and globally recognized dealerships. This includes the #1 Acura dealer in the nation, the #1 BEV dealer in the world, the largest Cadillac dealer in California, the #1 BMW CPO + Service dealer in the Western Region, and helped open MINI of San Francisco. 

NorCal Auto Co was created to bring together everything she has learned from the dealership world and enthusiast community — combining automotive knowledge, industry experience, and a passion for car culture into a brand centered around Northern California enthusiasts. 

NorCal Auto Co is based in Bay Area, California and proudly serves the community.